The success of social media marketing is in the right mix of profitable strategies. The incorrect combination will just reduce the visitors from targeted clients rather than attract them. If you invent your social media strategies like social media optimization on the basis of present trends, it is possible to increase gains and use social networking sites efficiently for marketing. Here are the current trends highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Report.
Low Utilization of Social Bookmarking Sites
This considerable fall of usage clearly indicates the fall of bookmarking sites. Though the sites including Twitter, StumbleUpon, Reddit and Pinterest are still popular with marketers, bulk of sites (e.g. DIGG, Friendfeed) are almost dying. Because of this, it’s not a fantastic practice to trust a bookmarking website blindly for marketing functions from the present scenario. Instead, check for those sites which are most popular and perform the bookmarking quite carefully.
Decline of Daily Deal Sites
Daily bargain features or simply daily offerings of deals are considered as a powerful approach to attract a large number of targeted clients at one time. The research report claims that around 80 percent of marketers are not interested in using the most popular daily deal sites such as Groupon or residing Social for their campaigns in the near future.
Nowadays people concentrate more on the substantial number of returns that they get from their purchases as time passes. Hence, it is highly advisable to use social networking sites for long-term marketing goals as opposed to daily goals.
Marketers who use social media for marketing will obviously execute social media campaigns (using social media sites for promotion) to their goods or services to attract targeted customers. The campaigns will be successful only if the appropriate website is popular among the customers.
The research report indicates that marketers who invest more than 40 hours weekly for social media marketing carry out their campaigns more significantly through Google+, You Tube, Pinterest and Instagram compared to those who spend half an hour or less per week on social media marketing. Also, around 92 percent of marketers who have five or more years of expertise prefer LinkedIn than 70 percent of marketers having less than five years of experience.
Approximately 67 percent of marketers intend to increase campaigns through Twitter although it’s a small decrease from 69 percent this past year.best smm panel Young marketers, more than older ones favor photo sharing sites such as Instagram for launching campaigns. 62% picked blogging as most suitable platform to master, which is the highest one followed by Google + (61%) and Facebook (59%).
Trends of both B2C and B2B Marketers
Business to Consumer (B2C) Marketers use Facebook in a higher rate of 67 percent than other platforms. In the event of Business to Business (B2B) marketers, both Facebook and LinkedIn have equivalent bulk of 29 percent each. Given below is your pie chart showing usage statistics for every single platform concerning B2C and B2B marketers.
B2B marketers utilize a more varied collection of programs compared to B2C marketers. Both of them don’t completely utilize blogging and also possess minimal You Tube usage.
If you are a B2B or B2C marketer, then try to promote blogs since they are regarded as the most popular social media platform. YouTube being the second biggest search engine, you may enjoy the benefits it gives by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) are very powerful brands by making use of low cost YouTube videos.
As B2B marketers increasingly use LinkedIn, they’ve got an opportunity to utilize SlideShare (owned by LinkedIn). This social media thing may be used for generating leads for B2B organizations.
In accordance with the research reports, there is a drop in the usage of geo-location services such as Foursquare from 17% in 2011 to 11% this year. These services allow check-in to your locations mechanically online. The decrease in such services suggests that people are now worried more about privacy and security. Marketers can tackle this situation by introducing contests and rewards. This will encourage people to check-in more.
If you’re still following the old approach for social media marketing, then it’s the opportunity to develop new approaches based on these current trends. It is much better to entrust this tedious task to a respectable social media marketing company that provides reputable social media marketing services rather than try implementing the approaches by yourself.