The key thing you have to know about effectively communicating with prospective clients through email marketing is value and authority. In order to gain the confidence of one’s users you should be an authority on the topic. You’ll gain credibility at the same time. Along with as an authority on the topic the simplest way to improve your sales is to provide value. What do I mean by value? Free information. 90% of the e-mail that you get from a company, spam and newsletters that you have signed up will attempt to market you a product directly.
Subject: 30% off product’X’
Body: Hi (user name), now you may get product’X’at 30% off! Click here for details.
Something as basic whilst the example above works. However it works poorly. Why do companies continue steadily to distribute emails like these? Simply because they do have people that buy. The numbers, however, are extremely poor.
A far better approach is through value or free information. By offering free information to your users they could be more inclined to donate to your product or service. It is additionally vital to shape your email marketing campaigns in ways that’informs’the user…a way that that produces them more knowledgeable about them afterwards. Here’s a good example:
Subject: Five Unbelievable Advantages of product’X’
Body: Hi (user name), we can’t believe that doing’y’greatly increases’z’while’w ‘. Learn the other four benefits by reading our in-depth report here.
Look at this for a second. I’m not attempting to sell anything and I’m not seeking anything in return. I’m simply offering value in the form of free information free email extractor software. Allow me to explain to you another example, however, rather than giving an example of benefits we’ll explore why they shouldn’t go without it:
Subject: The Five Proven Facts that Cause’X’and Tips on how to Avoid Them!
Body: Hi (user name), did you understand that doing’Z’may cause’X ‘? I couldn’t believe it either so a come up with an article explaining the causes and tips on how to avoid them here.
If you’ve been attending to you’ll understand that the answer, obviously, is your product. I’m selling the product in the e-mail or article, however, I’m glorifying the negative effects – with a biased way of my product being the solution. You may also have sharp banner ads by the end of the article as some users might wish to purchase right away. This formula may be applied to any product or service and it works. Effectively.
This type of method has been done through the entire media for an extended time. Perhaps you have been aware of a free of charge seminar? Oahu is the same concept. Rather then lead your users to a sales page, try leading them to an article discussing one of the following:
Explain the huge benefits
Discuss success stories
Highlight the importance
Explain why they shouldn’t go without deploying it, Etc
Let’s assume you have a set of users that you acquired through an email list or email extractor. Try utilising the same list with the methods I’ve mentioned and the traditional way that you have been doing things. This way you can measure the success of this method personally.
By being the authority about them (and actually knowing what you’re talking about) you’ll instill a sense of confidence in your users. When they are ready to purchase they will come to you. Remember, price is the next most important factor the place where a buyer is concerned. The users confidence in you (as a seller) is the most crucial factor. By offering value and showing authoring on the topic you’ll much greater chances of selling your products and/or services through email then through any other method.